Dos Equis Pop-Up Bar

When I worked for an agency in Manhattan, I had the fantastic opportunity to design and build a pop-up beer bar for Dos Equis at the Dio De Los Toadies music festival outside of Austin, TX. From the tiki theme and custom designed totem pole, to the towering entrance, and placement of every plant, I designed and coordinated the entire thirty foot space. With every component designed and shipped, I flew to Texas and oversaw the construction. It was 105 degrees and our space was a hit, providing cool drinks and shade to a massive, music loving crowd.

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