On The Park Apartments

I was one of two designers in a two person studio when we landed a grand opporuntinty to brand and market a newly constructed apartment complex. I was tasked to direct and implement a broad, branding and multimedia campaign that connected the building to the funky, cool neighborhood of Ballard, WA. I first built an icon library that represented local attractions, then I expanded to collateral, signage, interior branding, and a website. In the midst of the economic recession, the building still managed to rent out within the first three months on the market.

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