Creative Direction | Brand Strategy | Design
A/B Testing
© Open Approach. All rights reserved. Written for Scout Digital by Travis Bragg.
Scope
- Ads campaign produced for LinkedIn and Google Max
- Tested for headline and tested for art
- Intended for small to mid-size IT managers
Control
| Headline 1 | Trust your IT. |
| Subhead | Work with the best. |
| Headline 2 | Your IT is in good hands with Open Approach. |
| Subhead | Get better Managed IT. |
| Headline 3 | Managed IT that gets it done then gets out of the way. |
| Subhead | See how. |
| Headline 4 | It feels good when everything just works. |
| Subhead | Discover better Managed IT. |
| Headline 5 | The easiest Managed IT Service is right here. |
| Subhead | Get peace of mind. |
| Headline 6 | What if your Managed IT just worked? |
| Subhead | Get it Better with Open Approach |
Challenger
| Headline 7 | There’s IT and there’s Open Approach IT. |
| Subhead | See the difference. |
| Headline 8 | Stop fretting about your IT. We’re on it. |
| Subhead | Get peace of mind today. |
| Headline 9 | One less thing to worry about. |
| Subhead | Managed IT Services that you can count on. |
| Headline 10 | You’re already juggling a lot. We can help. |
| Subhead | Expert Managed IT with Open Approach. |
| Headline 11 | Goodbye headaches. Hello, winning! |
| Subhead | Expert IT is here. |
| Headline 12 | Managed IT without the hassle. |
| Subhead | Let’s talk. |
| Headline 13 | Putting trust in IT since 2002. |
| Subhead | See how we work. |
STRATETIC CONTENT
EMAIL MARKETING SEQUENCE
Email remains one of the most effective ways to nurture brand loyalty, sell products, and provide value that converts over and over again.
UX COPYWRITING
Today, copy is read on variable screen sizes, and UX copywriting is a standard for producing copy that is short, informative, and optimized for digital.
LEAD MAGNET
Dense and created to solve a problem, a lead magnet can be long or short-form content written to deliver value, prove expertise, and earn trust.
A/B TESTING
A keystone of marketing, A/B testing compares two variations of content to determine which one delivers stronger performance and why.
BRAND ARCHITECTURE
A clear messaging structure designed to encapsulate the entirety of a brand to promote internal alignment and external positioning.
BLOG
Both short and long-form, blog content tends to reflect the voice of the brand and is designed to build an intimate relationship with the reader.
YOUR BRAND IS YOUR COMPETITIVE EDGE. BUILD IT WITH DATA AND HEART.
Let's talk branding.