Creative Direction | Brand Strategy | Design
HELLO!
Thank you for checking out my experience and qualifications.
For six years, I ran a distributed branding studio that launched and nurtured over 20 dynamic startups in Vermont ranging from agriculture and farming to SaaS bookkeeping and green tech. As the leader of a distributed creative team, I partnered with amazing founders to define their end-user, develop a brand identity, and roll out a cohesive message undergirded by a unified and flexible brand identity system.
My skills include illustration, motion, product design, video editing, copywriting, and inbound marketing.
Scroll to check out my work history, education, proficiencies, and approach.
ASK ME ABOUT BRAND STRATEGY TO DRIVE ENGAGEMENT & GROWTH ONLINE.
I would be happy to chat with you!
EXPERIENCE
DIRECTOR OF BRANDING | Scout Digital | Burlington, VT
JAN 2020 – PRESENT
DIRECTOR OF BRAND DESIGN | Territory | Remote
AUG 2019 – DEC 2019
Brand design, consumer packaging and digital marketing oriented towards intentional eaters seeking healthy, chef-made meals, conveniently delivered.
CREATIVE DIRECTOR/FOUNDER | Qwerkal | Burlington, VT
FEB 2013 – AUG 2019
Brand strategy and marketing studio that partners with startups and dynamic organizations to build standout brand foundations that scale.
CREATIVE DIRECTOR/CO-FOUNDER | Startup Stamina | Burlington, VT
FEB 2017 – JAN 2018
Facilitate communication and collaboration within small entrepreneur ecosystems and through proprietary software and curated tools. I launched this side project to serve startups in Burlington, Vermont.
SENIOR DESIGNER | Weber Shandwick | New York City
OCT 2010 – JAN 2018
Global public relations firms. I joined the Weber Shandwick internal design team to implement branding and marketing solutions for NIKE, ARMY, Suave, Abbott, and OREO.
ART DIRECTOR | FoodMatch | New York City
FEB 2011 – FEB 2013
Mediterranean food purveyor. I joined FoodMatch to art direct its retail portfolio branding and packaging, in-store signage, product display, merchandising and B2C and B2B marketing.
SENIOR ART DIRECTOR | Mirrorball | New York City
APR 2011 – SEP 2011
Experiential and event marketing agency. I joined Mirrorball to oversee a team to design shockingly unique interactive spaces and events for brands Dos Equis and Perrier.
SENIOR ART DIRECTOR | Agency RX | New York City
AUG 2010 – OCT 2010
Freelance pharmaceutical brand art direction.
ART DIRECTOR | JWT Inside | New York City
JUL 2010 – AUG 2010
Freelance graphic design and art direction for client Siemens.
ART DIRECTOR | The Human Rights Campaign (HRC) | Seattle
JUN 2007 – JUL 2010
Pro-bono art direction and event marketing.
SENIOR DESIGNER | Whiting Design | Seattle
JAN 2008 – JUN 2010
Graphic design and branding for Seattle-based organizations.
SENIOR DESIGNER | Exhibit Design | Seattle
JUN 2006 – JAN 2008
Experiential design for tradeshows and event spaces.
EDUCATION
Bachelor of Fine Arts – Graphic Design
- The Art Institute of Seattle
- 2004 – 2006 | Seattle, WA
General Education
- University of Alaska Anchorage
- 2002 – 2003 | Anchorage, AK
Certifiction in Graphic Design
- Platt College
- 2000 – 2001 | San Diego, CA
PROFICIENCY
- Adobe Creative Suite
- Illustrator
- Photoshop
- InDesign
- After Effects
- Premiere Pro
- Adobe XD
- InVision
- Sketch
- WordPress
- Prismic
MY APPROACH
Drive creative decisions around the optimal end-user experience
Study and adopt new technology and trends to meet a rapidly shifting market
Facilitate open and transparent team communication
Manage and deploy a cohesive, data driven, and inspiring artistic vision
ASK ME ABOUT BRAND STRATEGY TO DRIVE ENGAGEMENT & GROWTH ONLINE.
I would be happy to chat with you!