Brand Strategy | Graphic Design | Art Direction
HELLO!
Thank you for checking out my experience and qualifications.
For six years, I ran a distributed branding studio that launched and nurtured over 20 dynamic startups in Vermont ranging from agriculture and farming to SaaS bookkeeping and green tech. I partnered with amazing founders to define the end-user, develop a brand identity, and roll out a cohesive message undergirded by a unified, consistent and flexible brand identity system.
The breadth of my skills includes illustration, motion, product design, video editing, copywriting, and inbound marketing certification.
Scroll to check out my work history, education and approach.
EXPERIENCE
qwerkal, Burlington, VT — Founder Creative Director
FEB. 2013 – PRESENT
Brand strategy and marketing studio that partners with startups and dynamic organizations to build standout brand foundations that scale.
- Project management, team leadership and art direction for full-service brand strategy and marketing studio
- Competitor and persona analysis that guide brand development and marketing direction
- Design and development of brand identity systems and styling that ensure cohesion across varied media channels
- Messaging and copy that tell compelling brand stories and earn trust and engagement with the end user
- Develop marketing strategies in accordance with client objectives that align with the end user’s values and expectations
- Design and deployment of brand assets across digital channels that facilitate cohesive social connections
- Design for print, digital and experiential advertising that promotes the brand and earn qualified leads
- Web design and development aligned to brand identity systems, defined messaging, and marketing strategies
Feb 2013 – Current | Burlington, Vermont
Startup Stamina, Burlington, VT — Co-Founder / Creative Director
FEB 2017 – JAN 2018
Facilitate communication and collaboration within small entrepreneur ecosystems and through proprietary software and curated tools. I launched this side project to serve startups in Burlington, Vermont.
Weber Shandwick, New York, NY — Senior Designer
OCT 2010 – JAN 2018
Global public relations firms. I joined the Weber Shandwick internal design team to implement branding and marketing solutions for NIKE, ARMY, Suave, Abbott, and OREO.
FoodMatch, New York, NY — Art Director
FEB 2011 – FEB 2013
Mediterranean food purveyor. I joined FoodMatch to art direct its retail portfolio branding and packaging, in-store signage, product display, merchandising and B2C and B2B marketing.
Mirrorball, New York, NY — Senior Art Director
APR 2011 – SEP 2011
Experiential and event marketing agency. I joined Mirrorball to oversee a team to design shockingly unique interactive spaces and events for brands Dos Equis and Perrier.
Agency RX, New York, NY — Senior Art Director
AUG 2010 – OCT 2010
Freelance pharmaceutical brand art direction.
JWT Inside, New York, NY — Art Director
JUL 2010 – AUG 2010
Freelance graphic design and art direction for client Siemens.
The Human Rights Campaign (HRC), Seattle, WA — Art Director
JUN 2007 – JUL 2010
Pro-bono art direction and event marketing.
Whiting Design, Seattle, WA — Senior Designer
JAN 2008 – JUN 2010
Graphic design and branding for Seattle-based organizations.
Exhibit Design, Seattle, WA — Senior Designer
JUN 2006 – JAN 2008
Experiential design for tradeshows and event spaces.
PROFICIENCY
- Adobe Creative Suite
- Illustrator
- Photoshop
- InDesign
- After Effects
- Premiere Pro
- Adobe XD
- InVision
- Sketch
EDUCATION
Bachelor of Fine Arts – BFA Graphic Design
The Art Institute of Seattle
2004 – 2006 | Seattle, WA
General Education
University of Alaska Anchorage
2002 – 2003 | Anchorage, AK
Certification in Graphic Design
Platt College
2000 – 2001 | San Diego, CA
MY APPROACH
Drive creative decisions around discovery and the optimal end-user experience
Facilitate open and transparent team communication
Manage and roll out a cohesive and inspiring artistic vision
Study and adopt new technology and trends to meet the rapidly shifting market
NEED AN AWESOME DESIGNER / CREATIVE LEADER FOR YOUR TEAM?
I am currently seeking full-time opportunities in New England, Europe and remote.