Creative Direction | Brand Strategy | Design

HELLO!

Thank you for checking out my experience and qualifications.

For six years, I ran a distributed branding studio that launched and nurtured over 20 dynamic startups in Vermont ranging from agriculture and farming to SaaS bookkeeping and green tech. As the leader of a distributed creative team, I partnered with amazing founders to define their end-user, develop a brand identity, and roll out a cohesive message undergirded by a unified and flexible brand identity system. 

The breadth of my skills includes illustration, motion, product design, video editing, copywriting, and inbound marketing certification.

Scroll to check out my work history, education and approach.

EXPERIENCE

qwerkal, Burlington, VT — Founder Creative Director

FEB. 2013 – PRESENT

Brand strategy and marketing studio that partners with startups and dynamic organizations to build standout brand foundations that scale.

  • Project management, team leadership and art direction for full-service brand strategy and marketing studio
  • Competitor and persona analysis that guide brand development and marketing direction  
  • Design and development of brand identity systems and styling that ensure cohesion across varied media channels
  • Messaging and copy that tell compelling brand stories and earn trust and engagement with the end user
  • Develop marketing strategies in accordance with client objectives that align with the end user’s values and expectations
  • Design and deployment of brand assets across digital channels that facilitate cohesive social connections
  • Design for print, digital and experiential advertising that promotes the brand and earn qualified leads
  • Web design and development aligned to brand identity systems, defined messaging, and marketing strategies

Feb 2013 – Current  |  Burlington, Vermont

Startup Stamina, Burlington, VT — Co-Founder / Creative Director

FEB 2017 – JAN 2018

Facilitate communication and collaboration within small entrepreneur ecosystems and through proprietary software and curated tools. I launched this side project to serve startups in Burlington, Vermont.

Weber Shandwick, New York, NY — Senior Designer

OCT 2010 – JAN 2018

Global public relations firms. I joined the Weber Shandwick internal design team to implement branding and marketing solutions for NIKE, ARMY, Suave, Abbott, and OREO.

FoodMatch, New York, NY — Art Director

FEB 2011 – FEB 2013

Mediterranean food purveyor. I joined FoodMatch to art direct its retail portfolio branding and packaging, in-store signage, product display, merchandising and B2C and B2B marketing. 

Mirrorball, New York, NY — Senior Art Director

APR 2011 – SEP 2011

Experiential and event marketing agency. I joined Mirrorball to oversee a team to design shockingly unique interactive spaces and events for brands Dos Equis and Perrier.

Agency RX, New York, NY — Senior Art Director

AUG 2010 – OCT 2010

Freelance pharmaceutical brand art direction.

JWT Inside, New York, NY — Art Director

JUL 2010 – AUG 2010

Freelance graphic design and art direction for client Siemens.

The Human Rights Campaign (HRC), Seattle, WA — Art Director

JUN 2007 – JUL 2010

Pro-bono art direction and event marketing.

Whiting Design, Seattle, WA — Senior Designer

JAN 2008 – JUN 2010

Graphic design and branding for Seattle-based organizations.

Exhibit Design, Seattle, WA — Senior Designer

JUN 2006 – JAN 2008

Experiential design for tradeshows and event spaces.

PROFICIENCY

    • Adobe Creative Suite
    • Illustrator
    • Photoshop
    • InDesign
    • After Effects
    • Premiere Pro
    • Adobe XD
    • InVision
    • Sketch

    EDUCATION

    Bachelor of Fine Arts – BFA Graphic Design

    The Art Institute of Seattle

    2004 – 2006 | Seattle, WA

    General Education

    University of Alaska Anchorage

    2002 – 2003 | Anchorage, AK

    Certification in Graphic Design

    Platt College

    2000 – 2001 | San Diego, CA

    MY APPROACH

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    Drive creative decisions around discovery and the optimal end-user experience

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    Facilitate open and transparent team communication

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    Manage and roll out a cohesive and inspiring artistic vision

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    Study and adopt new technology and trends to meet the rapidly shifting market

    NEED AN AWESOME CREATIVE LEADER FOR YOUR TEAM?

    I am currently seeking full-time opportunities in New England, Europe and remote.