CERES GREENS //
GREEN IS THE NEW BLACK
Ceres Greens founders Greg and Jake recognized an opportunity to mix technology and engineering to achieve the perfect leafy green while reducing water use and environmental impact. For the public-facing launch of their startup, the guys brought me in to build an enduring brand that communicated their unique value to retail consumers and institutional buyers.
As the vertical growing racks were constructed, I got to work building the Ceres Greens brand from the ground up centered on a sustainability story where healthy food is local and plentiful. The brand identity and supporting design system evoked the verticality of the product with a bold mix of organic and contemporary interpretations of the product. The language was warm, humorous and tailored to the local market.
The quality of the product and the striking good looks set it apart on store shelves, while its passionate story and marvelous engineering won it numerous institutional clients across Vermont before scaling to additional states across New England.
Made at qwerkal for Ceres Greens.
Ceres Greens is a vertical farm pioneer that grows sustainable leafy greens in New England.
- Brand Strategy
- Brand Identity
- Brand Messaging
- Design System
- Brand Architecture
- UX + Visual Design
- Web Design
- Campaign Strategy
- Art Direction
- Go-To-Market Strategy
- Package Design
- Point Of Purchase
The Ceres Greens brand was inspired in part by Mexican folk art and wood carvings.
Retail grocery is fiercely competitive, and the packaging for Ceres Greens needed to clearly identify the content, convey the brand story, and stand out in a sea of similar offerings. The nature of the market required a bold, bright brand application that communicated “fresh, organic, and local.”
“Working with Travis has been a great experience for us…Travis and his team helped define our brand devoting the time and attention it deserves while allowing us to focus on working on our business.”