BRAND IDENTITY & PACKAGING
Packetized Energy was ready for a brand refresh as they entered into their third successful year in operation. With a proven green energy product and prominent utility customers, they were ready to clarify their message and put a new face forward for the company. The approach to the identity was to clarify their complex, cloud-based technology and inject the brand with personality.
The inspiration for the updated brand identity was based on a visualization of the digital packets that Packetized Energy’s software sends to the cloud to help utilities predict energy fluctuations.
The inspiration for the Mello® product packaging and app was the toy-like quality of the product itself and a focus on consumer-friendly simplicity.
“We worked with Travis and his team over the course of several months to refresh our brand. Travis provided helpful insights that clarified our messaging and strengthened our visuals. Now, a few months since completion, we still feel pleased with the outcome, and Travis continues to be a resource for our company.”
Communications & Marketing Director