PACKETIZED ENERGY //
CLEAN ENERGY FOR ALL
DETAILS
Packetized Energy brought me in to transform their existing brand in preparation for acquisition. With cutting edge technology, laudable patents, and established utilities customers, the challenge was to build a design system to accommodate physical and software products. Further, the company couldn’t hide behind its cool tech. It needed to tell a human story about its inventive founders and their dream of a decarbonized future.
SOLUTION
While the team perfected their grid energy algorithms, I got to know the leadership team, studied the market, tinkered with the tech, and dove into the desires of their prospects. Together we developed a design system that evolved existing communication standards including refinements to the identity, color palette, iconography, and UX. The result was recognizable but refined, built on a story of hope for the future through innovation and drive.
RESULTS
Following our work together, Packetized Energy scaled its operations and was acquired by EnergyHub – the industry-leading provider of distributed energy resource management solutions. Today they continue to hone their software systems to support utilities to decarbonize.
Made at qwerkal for Packetized Energy (EnergyHub).
Packetized Energy developed patented technology to empower utilities to predict and conserve energy use at the grid-edge
WORK PERFORMED
- Brand Strategy
- Brand Identity
- Brand Messaging
- Design System
- Brand Architecture
- UX + Visual Design
- App Design
- Web Design
- Campaign Strategy
- Art Direction
- Package Design
Before
After
IDENTITY REFRESH
The inspiration for the new brand identity was based on a visualization of the digital packets that Packetized Energy’s software sends to the cloud to help utilities predict energy fluctuations.
PACKAGING
The inspiration for the Mello® product packaging and supporting app was the toy-like quality of the product itself and a focus on simplicity.
“We worked with Travis and his team over the course of several months to refresh our brand. Travis provided helpful insights that clarified our messaging and strengthened our visuals. Now, a few months since completion, we still feel pleased with the outcome, and Travis continues to be a resource for our company.”
VANESSA HINES
Communications & Marketing Director
BRANDING CASE STUDIES
PACKETIZED ENERGY
RECONCILED
DOS EQUIS
LEARNLY
CERES GREENS
SCOUT DIGITAL
NALGENE
YOUR BRAND IS YOUR COMPETITIVE EDGE. BUILD IT WITH DATA AND HEART.
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