Creative Direction | Brand Strategy | Design
HI, I’M TRAVIS
I build world-class competitive brands that differentiate through personalization, emotion, beauty, and data.
From Seattle to New York, I have worked with more than 30 organizations to develop comprehensive brand standards that shape perceptions and communicate a strategic vision.
WORDS ON BRANDING
Is AI really coming for the creative class?
The launch of ChatGPT and DALL-E in late 2022 produced a tidal wave that crashed through society in the same way that the reveal of the first generation iPhone left the globe quaking. Then the hot takes started pouring in. Was AI powered copy and ai image generation (Generative AI) our savior…
A wise marketing sage told me once that to understand language and its rapid permutations, look to the arbiters who shape it – middle school girls. Through smart phones and texting, these language pioneers shaped/are shaping culture itself. Condensing it. Simplifying it…
2023 is the year I say goodbye to minimalist branding
Trends in branding shift faster then a Gen Z-er swiping up on TikTok. What worked last week in branding was to build a bold minimalist identity that worked well on digital channels and was serviceable for print. Clean UX trends pioneered by Apple and curated Millennial personas…
Writing on Medium >