BRAND IDENTITY

Reconciled

Reconciled founder Michael Ly had a dream to make bookkeeping painless and accessible for entrepreneurs across the country.

After two years in business and tremendous growth, it was time to look the part of a credible and capable forward-looking business service. We were brought in to reimagine the existing identity and tailor the brand to speak to an enthusiastic and proactive millennial entrepreneur audience.

The visual language for Reconciled was designed to appeal to entrepreneurs seeking relief from busy, hectic schedules and peace of mind.

“Travis partnered with my company Reconciled to give our brand a refresh. He capably defined our audience and business objectives to develop a powerful brand identity that he carried through consistently across social channels, our website, and print collateral.

Our business has accelerated into national recognition thanks in part to his impactful design solutions and strategic communications. Travis rocks!”

Michael Li

Founder & CEO

PORTFOLIO

BRANDING CASE STUDIES

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