RECONCILED //

VIRTUAL BOOKKEEPING MADE EASY

DETAILS

When Reconciled called, they were an established virtual bookkeeping startup with clients across New England. Founder Michael Ly had created the perfect mix of software and personalized care, and the company was scaling rapidly. With ambitions to go national, I was brought in to modernize the brand and position their services to discerning entrepreneurs and small business owners.

SOLUTION

A sea of monitors hummed in the background when I met with the team to understand the high-touch, virtual solutions that put Reconciled on the map. From their attentive client interactions to the cutting-edge tech that powered their operations, the story was clear – it just needed definition. We got to work, retailoring the brand to communicate accessibility, expertise, and a personal touch. From the clean iconography to the pattern framing devices, the identity and supporting design system were built to be flexible. The brand ecosystem was vast and included a new website, branded social channels, print collateral, sub branding, paid and organic advertisements.

RESULTS

Once our work wrapped up, Reconciled was awarded the Intuit firm of the year and scaled their operations nationally. Today they continue to serve small businesses and entrepreneurs with virtual bookkeeping and accounting services that serve convenience and peace of mind.

Made at qwerkal for Reconciled.

Reconciled provides virtual bookkeeping and accounting services for small businesses across the US.

WORK PERFORMED

Brand Strategy
Brand Identity
Brand Messaging
Design System
Brand Architecture
UX + Visual Design
Web Design
Art Direction

DESIGN SYSTEM

The visual language for Reconciled was designed to be modular with elements that could be scaled and reconfigured to work across print and digital media.