Creative Direction | Brand Strategy | Design
EMAIL MARKETING SEQUENCE
© TalkGo. All rights reserved. Written for Scout Digital by Travis Bragg.
Scope
- New subscriber post purchase
- 4 part nurture sequence
- Intended to apeal to early technology adopters
Email 1
Purchase confirmation/welcome email
|
Subject Line |
Welcome to hands-free freedom! |
|
Header |
They’re gonna be so jealous. |
|
Body |
Hey [name], just so you know, we’re currently processing your order! In the meantime, we invite you to imagine the possibilities of hands-free freedom…
|
|
CTA |
Manage my order |
|
Purchase Details |
Order Details [auto-fill] |
|
Image |
Product image + Lifestyle |
Email 2
Product on the way/shipping confirmation
|
Subject Line |
Your order is on the way! |
|
Header |
Early adopters just have more fun. |
|
Body |
Hey [name], your order has officially shipped. Sweet! Keep an eye on its location and get ready for hands-free freedom! In the meantime, check us out on social for fun ideas on how to use your new TalkSocket. Instagram | Facebook | LinkedIn |
|
CTA |
Manage my order |
|
Purchase Details |
Shipping Details [auto-fill] |
|
Image |
Product image + Lifestyle |
Email 3
Product delivered/delivery notification
| Subject Line | Your order was delivered! |
| Header | Time to get excited! |
| Body |
Hey [name], your new TalkSocket just arrived and it’s ready to go! Setup is pretty intuitive but if you get stuck, check out our quick walkthrough video.
[url / dedicated product page]
If you need anything else, don’t hesitate to reach out. We want to make sure you love your purchase. Seriously. |
| CTA | Get in touch |
| Image | Product image + Lifestyle |
Email 4
Check in one week from product delivery
|
Subject Line |
So, what do you think? |
|
Header |
How’s hands-free freedom treating you? |
|
Body |
Hey [name], sometimes you just want a pizza. No judgment. Tomatoes with anchovies… Yes please! No matter your situation, we got you. Try one of these commands to conquer that pizza craving with TalkSocket.
That was easy… and delicious. |
|
CTA |
Loving your new TalkSocket? |
|
Ranking |
Let us know what you think. 0 1 2 3 4 5 6 7 8 9 10 |
|
Image |
Pizza order |
STRATETIC CONTENT
EMAIL MARKETING SEQUENCE
Email remains one of the most effective ways to nurture brand loyalty, sell products, and provide value that converts over and over again.
UX COPYWRITING
Today, copy is read on variable screen sizes, and UX copywriting is a standard for producing copy that is short, informative, and optimized for digital.
LEAD MAGNET
Dense and created to solve a problem, a lead magnet can be long or short-form content written to deliver value, prove expertise, and earn trust.
A/B TESTING
A keystone of marketing, A/B testing compares two variations of content to determine which one delivers stronger performance and why.
BRAND ARCHITECTURE
A clear messaging structure designed to encapsulate the entirety of a brand to promote internal alignment and external positioning.
BLOG
Both short and long-form, blog content tends to reflect the voice of the brand and is designed to build an intimate relationship with the reader.
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