Creative Direction | Brand Strategy | Design

EMAIL MARKETING SEQUENCE

Scope

New subscriber post purchase
4 part nurture sequence
Intended to apeal to early technology adopters

Email 1

Purchase confirmation/welcome email

Subject Line	Welcome to hands-free freedom!
Header	They’re gonna be so jealous.
Body	Hey [name], just so you know, we’re currently processing your order! In the meantime, we invite you to imagine the possibilities of hands-free freedom… Keep your hands on the wheel while ordering takeout. Safety first! Order more doggie bags while you’re walking Fido. No messes! Set a reminder to call your mother-in-law. No more drama momma!
CTA	Manage my order
Purchase Details	Order Details [auto-fill]
Image	Product image + Lifestyle

Email 2

Product on the way/shipping confirmation

Subject Line	Your order is on the way!
Header	Early adopters just have more fun.
Body	Hey [name], your order has officially shipped. Sweet! Keep an eye on its location and get ready for hands-free freedom! In the meantime, check us out on social for fun ideas on how to use your new TalkSocket. Instagram \| Facebook \| LinkedIn
CTA	Manage my order
Purchase Details	Shipping Details [auto-fill]
Image	Product image + Lifestyle

Email 3

Product delivered/delivery notification

Subject Line	Your order was delivered!
Header	Time to get excited!
Body	Hey [name], your new TalkSocket just arrived and it’s ready to go! Setup is pretty intuitive but if you get stuck, check out our quick walkthrough video. [url / dedicated product page] If you need anything else, don’t hesitate to reach out. We want to make sure you love your purchase. Seriously.
CTA	Get in touch
Image	Product image + Lifestyle

Email 4

Check in one week from product delivery

Subject Line	So, what do you think?
Header	How’s hands-free freedom treating you?
Body	Hey [name], sometimes you just want a pizza. No judgment. Tomatoes with anchovies… Yes please! No matter your situation, we got you. Try one of these commands to conquer that pizza craving with TalkSocket. On a run. “Hey Alexa, order a large cheese pizza from Dominoes. “ In the car. “Hey Alexa, route me to Dominoes.” In the kitchen. “Hey Alexa, look up a pizza recipe.” That was easy… and delicious.
CTA	Loving your new TalkSocket?
Ranking	Let us know what you think. 0 1 2 3 4 5 6 7 8 9 10
Image	Pizza order

WRITING SAMPLES

STRATETIC CONTENT

EMAIL MARKETING SEQUENCE

Email remains one of the most effective ways to nurture brand loyalty, sell products, and provide value that converts over and over again.

Sample >

UX COPYWRITING

Today, copy is read on variable screen sizes, and UX copywriting is a standard for producing copy that is short, informative, and optimized for digital.

Sample >