Creative Direction | Brand Strategy | Design
COPYWRITING
90% of a brand is communicated through the written word. Make it count.
YOUR BRAND IS YOUR COMPETITIVE EDGE. BUILD IT WITH DATA AND HEART.
Let's talk branding.
STRATETIC CONTENT
EMAIL MARKETING SEQUENCE
Email remains one of the most effective ways to nurture brand loyalty, sell products, and provide value that converts over and over again.
UX COPYWRITING
Today, copy is read on variable screen sizes, and UX copywriting is a standard for producing copy that is short, informative, and optimized for digital.
LEAD MAGNET
Dense and created to solve a problem, a lead magnet can be long or short-form content written to deliver value, prove expertise, and earn trust.
A/B TESTING
A keystone of marketing, A/B testing compares two variations of content to determine which one delivers stronger performance and why.
BRAND ARCHITECTURE
A clear messaging structure designed to encapsulate the entirety of a brand to promote internal alignment and external positioning.
BLOG
Both short and long-form, blog content tends to reflect the voice of the brand and is designed to build an intimate relationship with the reader.
WORDS ON BRANDING
Is AI really coming for the creative class?
The launch of ChatGPT and DALL-E in late 2022 produced a tidal wave that crashed through society in the same way that the reveal of the first generation iPhone left the globe quaking. Then the hot takes started pouring in. Was AI powered copy and ai image generation (Generative AI) our savior…
A wise marketing sage told me once that to understand language and its rapid permutations, look to the arbiters who shape it – middle school girls. Through smart phones and texting, these language pioneers shaped/are shaping culture itself. Condensing it. Simplifying it…
2023 is the year I say goodbye to minimalist branding
Trends in branding shift faster then a Gen Z-er swiping up on TikTok. What worked last week in branding was to build a bold minimalist identity that worked well on digital channels and was serviceable for print. Clean UX trends pioneered by Apple and curated Millennial personas…
Writing on Medium >
YOUR BRAND IS YOUR COMPETITIVE EDGE. BUILD IT WITH DATA AND HEART.
Let's talk branding.