Creative Direction | Brand Strategy | Design

UX Copywriting Framework Sample

© Aurray. All rights reserved. Written for Scout Digital by Travis Bragg.


  • Copywriting for Northern Califfornia-based medical group website launch
  • Copywriting framework and technical writing
  • 50+ pages
    Service Category Surgical Specialties
    Title Transplant Surgery

    At Aurray, our transplant and hepatobiliary surgery team is committed to providing the best medical and surgical care for transplant and complex GI patients.


    We perform nearly 300 transplants per year and 500 complex GI and urologic procedures annually. In addition, we have comprehensive post-operative follow up and survivorship programs for every type of surgery we perform.

    Subhead Our Team

    We are a team of transplant surgeons, physician assistants, nurses and coordinators, committed to caring for patients with end-organ failure, and a wide variety of gastrointestinal disorders and malignancies.


    Our surgeons have each completed training in general surgery or urologic surgery, as well as fellowship training in transplant or hepatobiliary surgery.

    Subhead More About Us
    Serving all of northern California and parts of Nevada, our transplant outcomes are consistently superior to the national averages, with 1 year survival after liver or kidney transplantation exceeding 97%, and 98%, respectively. 




    We are a world class kidney transplant program that performed our first transplant in 1969. Today we perform over 200 transplants per year with a focus on patient-centered care and living kidney donation with an emphasis on kidney paired donation. 

    Our dedicated team is composed of transplant surgeons, transplant nephrologists, nurses, physicians assistants, social workers, financial advisors, medical assistants and staff. Together, we manage patient care in the evaluation phase, during their hospital stay, and for the life of their transplants.

    Our team is available 24/7 to best serve the needs of our patients and their referring doctors. We strive to create a supportive environment to address all of our patients’ needs through their transplant journey. 


    Hepatobiliary And Pancreas Surgery


    Our skilled hepatobiliary and pancreas team at Aurray is composed of surgeons, interventional endoscopists, radiologists and hepatologists who work together to treat hepatobiliary and pancreatic cancer and related organ diseases.

    We were the third hospital in the United States certified by the American College of Surgeons High-Risk Gastrointestinal Verification Program as a Center of Excellence in Pancreas, Liver and Esophageal Surgery based on adherence to standards, optimal resources and excellent outcomes.

    To continuously improve patient outcomes, we incorporate tools such as the National Surgical Quality Improvement Program (NSQIP) and Enhanced Recovery After Surgery (ERAS). In addition, our dedicated surgical team regularly tests new devices to ensure that patients benefit from the most recent technological advances.

    In most cases, we can offer same-day, multidisciplinary consultations and appointments for hepatobiliary neoplasms: HCC, cholangiocarcinoma, gallbladder polyps and cancer, pancreatic masses (both benign and malignant).

    Using laparoscopy and endoscopic ultrasound (EUS), we preoperatively stage all patients with malignancies. Following staging, our hepatobiliary team works with the referring physician to review all options with the patient and family members to determine the best treatment plan.


    Liver Transplant


    We offer a team-based, patient-centered approach to liver cancer care that serves a high volume of patients. To date we have completed more than 150 completed surgeries, always with personalized care.

    Our team was the first in the Bay Area to perform robotic-assisted resections and we recently introduced 3D ultrasound navigation to localize liver tumors intraoperatively.

    We prioritize a team-based approach where input and expertise is valued, and proactive provider support and communication is emphasized. Our specialized team of schedulers, nurses and technicians form the core of our support team.

    The key to achieving our program’s mission is in recognizing the importance of the care team and fostering a collaborative and supportive environment for our providers.




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