HELLO!

EXPERIENCE

CREATIVE MANAGER | Amira Learning + Istation | Remote

MARCH 2023 – PRESENT

Branding for Growth: Directed rebranding initiative informed by customer data and market research, resulting in a 200% year-over-year increase in web traffic and a 30% rise in MQLs after four months.

Customer Retention: Successfully repositioned the brand during a corporate merger while maintaining customer trust and retention with consistent, strategic communications.

AI Content for Speed: Designed and implemented an AI-integrated design system to rapidly prototype content increasing output by 36% and improving monthly social engagement by 14% in 1 quarter.

Brand Performance Up: Established benchmarks, conducting quarterly reviews to track brand awareness, perception, and loyalty achieving 19% increase in awareness after 4 months with key demo.

Asset Management: Built a digital asset management tool to house and monitor brand guidelines, assets, and materials for brand cohesion and cross-department adoption.

Market Research: Conducted focus group testing and market research to identify target audience, predict trends, and create a sustainable brand strategy to inform key messaging and marketing tactics.

Team Leadership: Partnered with executive leaders and cross-functional teams to advocate for the brand and ensure cohesive implementation across channels and products.

DIRECTOR OF BRAND STRATEGY | Scout Digital | Remote

JANUARY 2020 – MARCH 2023

Revenue Up: Directed content strategy and artistic vision for Nalgene.com in collaboration with cross-functional teams, earning millions of web impressions resulting in 74.9% YOY revenue increase.

MQLs Up: Spearheaded redevelopment of the Scout Digital brand through visual identity, voice, storytelling, and integrated marketing initiatives, achieving a 32% increase in MQLs over three years.

Media Innovation: Directed innovative video content and animation to amplify client brands ensuring artistic vision aligned to business strategies and promoted growth.

Performance Tools: Integrated advanced web and marketing analytics tools, such as GA4 and HubSpot, to gain actionable insights into customer behavior and optimize brand performance.

Team Leadership: Mentored next generation talent across multiple managed accounts to produce impactful, measurable content, fostering a culture of creativity, innovation, and fun.

Naming Process: Established a structured naming process to define, develop, and trademark corporate and product brands for market differentiation and legal protection.

Branding Framework: Developed a scalable brand design and messaging framework with procedures to ensure consistent application of the brand for a cohesive customer experience.

DIRECTOR OF BRAND DESIGN | Territory | Washington D.C.

AUGUST 2019 – JANUARY 2020

Food & Beverage Branding: Directed in-house creative team to optimize brand standards to improve customer awareness and retention.

Influencer Marketing: Co-managed influencer program for brand advocacy to 10X social media engagement on Instagram and Facebook.

Content System: Produced, monitored, and optimized integrated marketing copy and visual assets aligned to a content calendar.

Market Research: Performed market research and audience segmentation to develop top of funnel strategies to support customer acquisition.

CREATIVE DIRECTOR | Qwerkal | Burlington, VT

FEBRUARY 2013 – AUGUST 2019

Studio Operation: Operated a branding studio working hands-on with a team of artists and content creators to develop and launch competitive, market-tested brands for early stage startups.

Brand Value Earned: Branding client KellyBoat sold the business for seven figures with 63% of the value attributed to the brand.

Startup to Established: Client Reconciled was awarded Intuit firm of the year and scaled their operations nationally becoming one of the fastest growing cloud-based accounting firms in the U.S.

Account Management: Monitored marketing budgets, managed vendors, collaborated with external agencies, and oversaw production across 15 accounts ensuring consistency and quality.

Brand Performance: Performed customer research and competitive analysis to identify target audiences, define buyer personas, and track KPIs such as brand awareness, loyalty, and market share.

SENIOR DESIGNER (CONTRACT)  | Weber Shandwick | New York City

OCTOBER 2010 – JANUARY 2018

Public Relations: Created PR collateral for major brands, including Nike, Unilever, Suave, Abbott, the US Army, and OREO.

Sales Pitches: Developed sales pitches and materials to engage media and amplify brand messaging.

Collaboration: Collaborated with cross-functional teams to design content aligned with PR strategies.

Graphic Design: Produced one-sheets and infographics for product launches, case studies, and promotional events.

ART DIRECTOR | FoodMatch | New York City

FEBRUARY 2011 – FEBRUARY 2013

Product Labeling: Oversaw labeling system for 200+ DIVINA retail food products ensuring consistent brand application, design, prepress, and production. 

PoP: Managed external vendors and agency partnerships to design and execute in-store point of purchase displays and signage.

Package Design: Art directed food packaging, product photography, product catalog, and digital advertisements.

Branding: Strengthened the in-house brand to improve consistency with optimized styles, a scalable content design system, and brand guidelines to promote a unified customer experience.

Marketing: Developed branded communications including sales collateral, print & digital advertising, and in-store branded experiences.

SENIOR ART DIRECTOR (CONTRACT) | Mirrorball | New York City

APRIL 2011 – SEPTEMBER 2011

Mirrorball is an experiential and event marketing agency. I joined Mirrorball to oversee the design team and to build unique, interactive experiences for brands Dos Equis and Perrier.

SENIOR ART DIRECTOR (CONTRACT) | RX Agency | New York City

AUGUST 2010 – OCTOBER 2010

Rx Agency is a global marketing agency servicing the pharmaceutical industry. I was contracted to provide art direction, working with a team of designers to develop branded consumer products for brands Rituxan, Pfizer, and Genentech.

ART DIRECTOR (CONTRACT) | Wunderman Thompson | New York City

JULY 2010 – AUGUST 2010

Wunderman Thompson is a global marketing agency. I was contracted to provide art direction and design solutions for global companies Siemens and LF.

SENIOR DESIGNER | Whiting Design | Seattle

JANUARY 2008 – JUNE 2010

Whiting Design was a boutique design studio. I joined the team as a graphic designer developing brand identities, packaging, and marketing materials for food and beverage, nautical engineering, retail, architecture, and theater.

SENIOR DESIGNER | Exhibit Design | Seattle

JUNE 2006 – JANUARY 2008

Exhibit Design produces trade show booths and experiential spaces. I helmed the design studio, producing walk-through experiences, brand services, and marketing materials for a broad roster of industries.

DESIGNER | University of Alaska | Anchorage

MAY 2002 – JULY 2004

Event marketing, department re-branding, promotional campaign materials, student and community outreach.