SCOUT DIGITAL //
TO INFINITY AND BEYOND
When Scout Digital was formed following the merger of a video production house and a web agency, I knew branding would be an integral third tier of the business . I joined the leadership team 6 months post merger to develop the agency brand and build the branding department. Together, we scaled the business from 5 to 25 employees, delivering full-service branding, video, marketing, and web design solutions to scale New England-based startups.
To deliver brand performance for clients, the first order of business was to develop the agency identity, brand architecture, messaging, and design systems. I studied the market, surveyed industry players, and interviewed customers to define our unique differentiator to compete in a saturated market.
In tandem with development of the Scout Digital brand, I was responsible for building and managing the branding department in close coordination with sales, marketing, and product teams. There, I developed a communications framework and content design system to streamline internal operations and deliver tangible branding results for client accounts.
Over three years, the brand and internal systems evolved to meet market demand. As a creative team with a startup mindset, evolved to achieve market fit, and I ensured that the brand remained relevant and effective with key segments which drove significant year-over-year growth that continues to this day.
Made at Scout Digital.
Scout Digital is a performance creative agency with a focus on digital and direct marketing.
- Brand Strategy
- Brand Identity
- Brand Messaging
- Design System
- Brand Architecture
- UX + Visual Design
- Art Direction
- Video Production
- Direct Marketing
The Scout Digital logo and supporting identity system were designed to scale responsively across print and digital channels to support identification, recall, and readability.
Purple was an intentional design choice for the Scout Digital color palette. It has many positive associations related to creativity and intelligence while balancing the cooling nature of blue and the kinetic energy of magenta.